What Makes You Remarkable?
30 May 2017

What Makes You Remarkable?

Impact marketing | picture of glowing light bulb standing out from the unlit incandescent bulbs

What makes your company so special, uncommon and extraordinary that others can’t help but talk about it? What makes you remarkable is what helps you stand out from the competition. If you can communicate that special something that makes your company, product or service remarkable, others will notice, which is the ultimate goal.

How can you pinpoint exactly what it is that makes your company unique?

It may be obvious, or it may require some research to discover what makes you exceptional.

Here are some steps that might help you:

Check Out the Competition

If you do a comprehensive check through other companies in your industry, you’ll probably find a lot of similar advertisements, pictures, offers, etc. You can capitalize on this by creating something different. Identify what’s missing in your niche and leverage it. Then, it’s all about presentation. Showcase your remarkable quality in a unique way.

Here’s one example: Blendtec sells high-performance blenders. They showed just how powerful their blenders are by showcasing what they do best: blending. In short videos that quickly went viral, the company demonstrated just how sharp the blades are. But, they don’t blend fruit smoothies. Wooden boards, iPhones, car parts and more are featured in a series of “Will it Blend?” videos that have boosted sales by 700%.

Develop It

If you can’t find anything particularly remarkable about your product, consider going another route. Develop your own remarkable quality. Zappos is a company known for its extraordinary customer service. The fastest deliveries on the market for free, a cost-free return policy and the promise to order an out of stock product from a competitor are some of the ways Zappos stands out. This unique approach to customer service is what has helped grow their sales over $8 million in 9 years.

Now, go find what makes you remarkable!

If you need some help, we would be happy to give you a hand. Contact us to set up a free consultation today! 



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11 responses to “What Makes You Remarkable?”

  1. There’s certainly a lot to find out about this issue. I love all of the points you have made.

  2. Does your blog have a contact page? I’m having problems locating it but, I’d like to send you an email. I’ve got some creative ideas for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it develop over time.

    • Lisa Genovese says:

      You can go directly to the Contact Page section at the menu if you want to get in touch.
      Feel free to do that and we’ll chat you soon.

  3. […] value is one of the most important things you can communicate to your customers, and your website is one […]

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    • Lisa Genovese says:

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      Keep an eye out.

  6. Very good blog! Do you have any recommendations for aspiring writers? I’m hoping to start my own site soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely overwhelmed .. Any tips? Appreciate it!

    • Lisa Genovese says:

      Thanks for the comment! WordPress is always a great option. One of our team members would be happy to have a conversation with you and share what might be your best course of action. Send us an email to: info@bottomlinemarketing.ca

      Cheers,

      The BLM Team

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