Communicating Value Through Your Website
Your value is one of the most important things you can communicate to your customers, and your website is one of the best places you can share this information.
In today’s world, your customers want the opportunity to learn about you and your product or service online. Chances are, before doing business with you, your customers have done some research on your company and your competitors. Communicating your value through your website is the perfect way to show your visitors your unique value and can help you stand out against the competition.
Your value is defined by the way your product or service impacts your customers. Do you make life better or easier? Do you make your customers look good or feel good? Can you save them time or money? Knowing your unique value will allow you to make the greatest impact on your target audience.
If you’re not sure what is most valuable about your product or service, create a quick online or written survey that you can send to your customers. This will help you pinpoint what value is perceived. Then, make this the focus of what you’ll communicate on your website. How? Here are a few ideas:
- Tell a Story Explain the struggle or need most customers have, and share how you fulfill that need. You can do this in a short video, engaging graphics or through your website copy.
- Share Testimonials Have a space on your website where you can highlight what customers are saying about you, and how they value your product or service.
- Blog Tell stories regularly through your blog about how you’re helping, satisfying, delighting and fulfilling the needs of your customers. You can also share how you’re embodying your values through your work. For example, if your company is environmentally friendly and your customers see value in that aspect, share about the work you’re doing in this area.
What are you waiting for? The sooner you start sharing your value, the sooner you’ll see results.
Need help developing this area of marketing? BottomLine Marketing can help! Contact us for a free consultation.