Work Smarter, Not Harder—3 Cool Ways AI Is Helping You Outsource Aspects of Your Business
22 Jan 2018

Work Smarter, Not Harder—3 Cool Ways AI Is Helping You Outsource Aspects of Your Business

Every business, from bakeries to yoga studios and everything in between, takes a lot of hard work. And as a small business owner, all that work falls to you.

From billing and invoices to customer service and advertising, it can all feel overwhelming. If you want to keep your sanity and grow your business, you’re going to have to outsource at least a few things.

That used to mean hiring more people to help, but that can take a lot of time and it can cost a lot of money. What’s a time-strapped, cash-strapped small business owner to do?

AI to the rescue!

Artificial Intelligence has been talked about for years, but it’s finally here. There are some companies offering AI-based services to their clients, and one of those clients could be you!

Here are three cool ways AI can help you outsource aspects of your business so you can work smarter, not harder.

1. Website creation

Building a website can be a complicated process. If you partner with a web design team that doesn’t seem to be in any big hurry, it could take months before it’s finally finished.

Choosing the right web design team is extremely important. One company you can consider adding to your team is B12.

B12 is a website developer that uses AI. You just tell them a few things about your business and robots crawl the web, pulling in content and designing a custom website just for you.

What if there are things you want to change? No worries! A real designer will work with you to tweak your website to make sure it’s exactly what you want. You can also take your new website and partner with a full website marketing firm, like BottomLine Marketing, who can help you tweak every detail of your site to make sure it’s marketing your business the way it should.

2. Customer service messaging

Customer service is an essential aspect of every business. Without good customer service, no matter how good your product, you aren’t going to be around for very long. The trouble is, customer service requires a ton of time, money, and resources.

Most businesses, especially small businesses, can’t afford to hire customer service representatives. That leaves all customer service issues to you, but because you’re busy, you want to make sure you aren’t wasting your time answering simple questions that can wait.

Intercom offers quite a few great services, like sending targeted messages and organizing communication methods like helpdesks and emails, but they also offer a state-of-the-art AI customer service bot that can help you collect contact information, answer basic questions, and even redirect customers after-hours. Not only does it help you save time, it provides even the smallest businesses with the ability to assist customers 24 hours a day, 7 days a week.

3. Logo creation

Interested in seeing what a new logo for your business could look like right now? Try Logojoy.

All you have to do is enter your company name and Logojoy will create different designs for your business for free in less than 30 seconds.

It’s a great way for you and your marketing team to get inspiration. For example, we can help you review your logo options, choose the one that would market your business the most effectively, and we can even take one of the images and tweak it to give it a personal touch.

Here at BottomLine Marketing, we work with our clients to utilize some of these AI services, not only because they can make marketing your businesses a little easier (and cooler!), but also because we believe they offer superior products and services. Feel free to check out Logojoy or any of the other AI services on this list, or contact us today to learn more about how you can outsource some of your marketing needs to BottomLine Marketing.

It’s a great way for you and your marketing team to get inspiration. For example, we can help you review your logo options, choose the one that would market your business the most effectively, and we can even take one of the images and tweak it to give it a personal touch. If you want a second professional opinion before finalizing your logo, just ask us.

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