Market research, concept paper, collateral and website
Diversity 1 is an initiative that was derived from the lack of board diversity across North America. BottomLine was responsible for much of the research that went into this project but also helped with the development with the concept itself. Further to this we developed the visual brand identity for the initiative including the concept paper, website and collateral. Today, awareness of board diversity has vastly increased across North America because of this initiative.